As the Director of my own company, I rely on word of mouth to ensure I am always bringing in new business. Reputation is everything, and something I work hard at. However, I am as aware as anyone else just how busy our lives are - we are overwhelmed by work and fast moving social media feeds and it is easy to slip off the radar. So I know just how important it is to keep in touch with your contacts and stay 'front of mind'. I have my own little ways of doing this , such as sending 'Happy New Year' cards to my contacts (a little different from sending the usual Christmas card), but I was really interested to hear some tips from the former editorial director of Twitter, Karen Wickre on how to nurture these contacts throughout the year:
Take 10 minutes a day to craft casual hellos — it goes a long way.
According to Karen Wickre, tending your network doesn’t take more than 10 minutes a day. The key to making meaningful connections, she argues, isn’t going to a marathon of cocktail hours. It’s staying in “loose touch” — what she defines as “the care and feeding of your networks over time.”
As the former editorial director of Twitter, Wickre is both incredibly well-connected and a self-described introvert. She even wrote a book for her fellow quiet, limelight-avoidant observers. In Taking the Work Out of Networking: An Introvert’s Guide to Making Connections That Count, Wickre shares a 10-minute trick for maintaining loose touch, and five FYIs you can send keep your relationships thriving. Here she is in her own words:
No one likes to feel used repeatedly, especially when it’s one-sided. The best connections you can make are those where you have mutuality: sometimes one of you needs something, and sometimes neither of you does, and you continue to give your time and attention either way.
This is my guiding principle for no-pressure networking: Nurture it before you need it.
Start by spending 10 minutes a day building your loose-touch habit. That’s a small amount of effort for what is potentially a lot of payoff, in good feelings if not in immediate outcomes. Whether you’re the giver or the receiver in need, you’ll get a sense of satisfaction either way. Here’s how I fit it into my day:
The nice thing about a “Just FYI” message is that there’s no real obligation involved on either side, and you are top of mind for a moment with the recipient (which helps solidify your ongoing relationship).
Apart from the link or attachment, your message is essentially along these lines: this confirms what we talked about; I wonder what your reaction is; reading this reminds me of you. Here are five types of ‘Just FYI’ notes to add to your rotation:
Subject: Do you know about this conference? (The subject line should tease the information you’re sending instead of being a generic “hi”.)
Hi Jimmie, I hope you’re faring well in these fun times. Just ran across this [link] and thought of you.
Even this short note accomplishes quite a lot:
Denise Yeats is an events director, communications consultant, endurance athlete and avid adventurer.